Trade Shows @ 63%

At a recent seminar presented by a Google marketing executive, she discussed the growing popularity of on-line searches, social media and the use of websites to investigate a potential customer or vendor. She made some very strong points, and in fact I agree with her, we all use the web for research.
But one of her slides included some percentages that are too interesting to pass up. While using search engines and websites to research potential clients is at the top the list, being used 66% of the time, visiting trade shows came in a close second at 63%; above trade magazines and social media. The Goggle executive failed to even mention this fact in her presentation. After all, she was only trying to sell her digital platform.
It’s not rocket science, face-to-face marketing works. Trade shows are an extremely effective way to market your products or services. It is still very important to look your customer in the eye, shake their hand and make a deal. This tried and true method remains a very significant marketing tool.

Exhibit Systems has hired 4 new staff members

Exhibit Systems is pleased to announce the hiring of four new staff members. We are very excited to bring these individuals onboard; their many talents will be a great complement to our already talented staff.

Jim McCombe

Jim McCombe, Project Manager, has over 22 years of experience in the trade show industry.  It’s rare to find someone with such broad knowledge in all aspects of our business.  Jim brings a wealth of talent to Exhibit Systems. His contributions will surely take the quality and efficiency programs to even higher levels.  “I’ve been given a unique challenge,” Jim said. “Exhibit Systems is allowing me the freedom to call on my experience to create better ways to do what they already do well. “

 

Tom Panosh

Tom Panosh, Exhibit Services Manager, has 13 years in industry experience.  It’s critical in this industry to have an eye for details, yet also be able to effectively juggle them all at once.  As we grow our business, Tom will orchestrate all the trade show I&D complexities, so that our clients can focus on their marketing objectives.  “I’ve met the entire staff and I’m really struck by how everyone exudes enthusiasm,” Tom says. “You can feel the positive energy in the air.”

 

Scott Wedel

Scott Wedel, Customer Solutions Expert, brings over 20 years of solution-based business development experience to Exhibit Systems. His award-winning success, in varied industry sectors, makes him an excellent resource for our diverse range of clients. “It’s an exciting time to join Exhibit Systems. What attracted me to them was the unique dynamic to their culture,” said Scott. “Despite the uncertainty of the general economic environment, they’re investing in new talent, tools and resources; all focused on bringing greater value to their clients. I really look forward to working with such a dedicated team of professionals.”

Alice Werni, Office Manager, has over 20 years experience in accounting and office management. Throughout her career Alice has worked closely with CFO’s, accountants, and senior management. She has implemented complex new systems and directives while keeping the books, purchasing, routing internal communications and managing staff. She’s like a Swiss Army Knife! We feel very lucky to have wrestled her from her previous employer.  “I can’t help but to feel that I’m in the right place at the right time,” said Alice. “This company shares my passion for efficiency and quality. It’s encouraging to know that I’ll be directly involved in their future success.”

We are very excited about our future here at Exhibit Systems, and the addition of these four very talented and dedicated individuals will be a big part of our company for many years to come.

 

 

 

 

 

Exhibit Systems’ 12 Points of Culture

As Exhibit Systems continues to grow as a company, we have fine tuned our working philosophy and business relationships into a plan we call our 12 Points of Culture. It’s the way we do business. When our energy is focused on our customers and their success, we both succeed.

Customer Satisfaction

Our number one goal is to consistently surpass customer expectations, thereby achieving 100% customer satisfaction.

 

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12 Points of Culture – Thanksgiving

As Exhibit Systems continue to grow as a company, we have fine-tuned our philosophy and working relationships into a plan we call our 12 Points of Culture. Every now and then we will highlight one point with a short example of how we try to live out these attributes. This month our Point of Culture is…

Thanksgiving

We remember to be thankful for the opportunities in our workplace and for our family and friends.

Thanksgiving is only a few weeks away, so besides it being the beginning of the Christmas shopping season, it is a time to gather with your family and friends and reflect upon the role we play in each other’s lives.

Tradition tells us that the Thanksgiving holiday originated with the pilgrims in Plymouth in the early 1600’s. There is also evidence that the Spanish explorers in Florida celebrated their harvest feast as early as 1565. In 1863, Abraham Lincoln proclaimed the holiday to be in November each year, and then in 1943, Franklin D. Roosevelt signed a bill into law making it the fourth Thursday in November.

Today Thanksgiving is one of our most popular holidays, and together with Christmas and New Years is the first part of the holiday season. Traditionally it’s a time to gather together at grandma’s house for a big turkey meal. We spend 8 hours preparing the great feast and about 12 minutes to devour it. Is it a coincidence that halftimes are also 12 minutes? Please enjoy your Thanksgiving holiday and have a safe and wonderful time. And remember, all diets are postponed for the weekend, (and thanks for elastic waistbands).

 

Good News in the Trade Show Industry

Some good news in the trade show industry… the Center for Exhibition Industry Research (CEIR) has released it’s semiannual report that shows the exhibition industry gained 2.4% in the first half of 2011.  It actually did better than the US economy.  And after the gain in the second half of last year, the future really is looking bright.

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International Fuel Ethanol Expo

In late June, Lallemand Ethanol Technology, one of Exhibit Systems clients, had a successful showing at the International Fuel Ethanol Workshop and Expo in Indianapolis.

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Exhibit Systems Seminar and Open House

On Wednesday June 8, Exhibit Systems had a very interesting seminar at our facility. Lynn Reves, VP at Nomadic Display in Springfield, VA gave a talk to crowd of trade show marketers. The event was very successful, with nearly a full house for the presentation. Networking with plenty of food and drink followed at the open house.

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Trade Shows Work

There are many reasons why tradeshows have been effective for companies of all sizes for the past 80 years. Face-to-face marketing accelerates the sales cycle and still represents the best dollar-for-dollar value versus other competing media/marketing vehicles.

Tradeshows Work

20 Reasons Why Tradeshows Work for the Exhibitor:
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Exhibit Systems

Exhibit Systems is one of Wisconsin’s leading trade show exhibit companies, and along with in-house graphic design and production, meetings and event production, trade show services and other integrated marketing services, we are ready to help you… Build a Better Image.

  • Exhibit Systems

    Exhibit Systems is one of Wisconsin's leading trade show exhibit companies featuring: Custom exhibit design and trade show fabrication, Portable, pop-up, modular and rental exhibits, Point of Purchase displays, and more.